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Go Mobile First | Intimatology

Got Mobile?

In 2013, worldwide use of mobile devices surpassed that of desktops. By early 2016, the majority of online sales were mobile-based. Starting next year Google will start to rank mobile-first websites above other sites. Their criteria is well documented and while they haven’t released a deadline, they indicate that it will be sometime in 2018. After that

June 30, 2017

by Rich Harris


3 Comments7 Minutes

Not Your Father's Consumer Behavior

Not Your Father’s Consumer Behavior

This past weekend was Father’s Day. It got me thinking about my father. I never thought I’d really follow in his footsteps (at least after I turned 9, anyway). He was in marketing. When I look at what I do, it seems strange to label it the same as his job. Marketing and consumer behaviors are so different across this span of just a few decades. Nevertheless, the ultimate goal is the same. It's good to know that some things at least, don't change.

June 20, 2017

by Rich Harris


2 Comments9 Minutes

2 Seconds of Your Time

2 Seconds of Your Time

In a retail environment, the typical shopper looks at a given product for an average of about two seconds before moving on. If your product doesn’t announce its features or its unique nature any better than the next product, you’ll lose your chance to win over a new customer.

June 2, 2017

by Rich Harris


1 Comment10 Minutes

7 Website Mistakes You Don't Want to Make

7 Website Mistakes You Don’t Want to Make

"What do you want on your cake?" Clearly, she wanted sprinkles...
Check out these 7 common mistakes you don’t want to make and to be sure you’re on the right track.
Give your visitors what they want and keep them entertained, engaged and coming back for more.

May 18, 2017

by Erin and Rich


8 Comments7 Minutes

Target Your Audience for Fun and Profit

Target your Audience for Fun and Profit

Now, more than ever before, targeted marketing is super important. In a time when communication and social channels inundate consumers with infinite options, a lot of brands are pushing their content into every outlet and mass marketing is at an all-time high.

April 24, 2017

by Erin and Rich


2 Comments6 Minutes

The Face of your Business

The Face of Your Business

On average, we check our phones about 85 times per day or more. Combined with other forms of media access we might spend over 10 hours a day on the internet. Considering that, you must realize that your potential customer – whoever they may be – will have their first meaningful interaction with your company, online.

April 17, 2017

by Erin Harris


0 Comments6 Minutes

Retail Tsunami: Surviving the Aftermath

Retail Tsunami: Surviving the Aftermath

All around us, industries are struggling with issues of over-consumption and pride. They must find a balance to ensure a future or face extinction.

April 3, 2017

by Erin Harris


1 Comment9 Minutes

You Made This And No One Cares

You Made This and No One Cares

Artists and creatives have a secret. Sometimes we even keep it from ourselves. Hopefully my peers aren’t mad at me for telling you this...

March 27, 2017

by Rich Harris


0 Comments6 Minutes

Got Brand Cohesion?

Got Brand Cohesion?

You’ve heard the term, you know the words, but what is brand cohesion and why does it matter? We explore best practices in brand message and cohesion.

March 20, 2017

by Rich Harris


0 Comments5 Minutes

Not Just Marketing

Not Just Marketing

Innovation is important to your business. We see continuous and deepening investments in product innovation, but where is the other half? Where is the emphasis on marketing?

February 28, 2017

by Erin Harris


0 Comments3 Minutes

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About the Authors


Erin and Rich have over 30 years of combined experience in the intimate apparel and legwear industries.

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RECENT POSTS

  • Super Simple
  • SEO Sea
  • Meatballs!
  • Ecommerce Planning For The New Year
  • Upselling and Cross-Selling Infographic

RECENT COMMENTS

  • Rich on 7 Website Mistakes You Don’t Want to Make
  • Rich on Not Short for Apples
  • Jon DeVito on It’s Beautiful – Will Anyone Ever Notice?
  • Barbara Lynch on It’s Beautiful – Will Anyone Ever Notice?
  • Erin Harris on What’s Your Story?

Follow on Feedspot

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