Marketing

In a retail environment, the typical shopper looks at a given product for an average of about two seconds before moving on. If your product doesn’t announce its features or its unique nature any better than the next product, you’ll lose your chance to win over a new customer.

"What do you want on your cake?" Clearly, she wanted sprinkles...
Check out these 7 common mistakes you don’t want to make and to be sure you’re on the right track.
Give your visitors what they want and keep them entertained, engaged and coming back for more.

The coolest thing about it is that it’s totally interactive. No matter how you sell, using this technology is completely engaging which improves the user’s experience (UX) and we’re always looking for ways to improve the both the UX and buying experience.

Now, more than ever before, targeted marketing is super important. In a time when communication and social channels inundate consumers with infinite options, a lot of brands are pushing their content into every outlet and mass marketing is at an all-time high.

On average, we check our phones about 85 times per day or more. Combined with other forms of media access we might spend over 10 hours a day on the internet. Considering that, you must realize that your potential customer – whoever they may be – will have their first meaningful interaction with your company, online.

You’ve heard the term, you know the words, but what is brand cohesion and why does it matter? We explore best practices in brand message and cohesion.

Innovation is important to your business. We see continuous and deepening investments in product innovation, but where is the other half? Where is the emphasis on marketing?

Attention to detail, consistency, unique design and finite functionality are just a few of the hallmarks of quality. But, is it possible to quantify these perks? Is it necessary?

As designers and artists, we are always observing various markets, studying ad campaigns and just observing the world in general. So often we see how some designers and their companies pile on...

Pestered by popups or intrusive interstitials? You’re not alone. Come January ’17 Google will begin penalizing sites using pop-ups and disruptive marketing techniques by lowering their page ranking and though...