Intimatology | About Us

Intimatology on the Lingerie Journal

We’re new in the neighborhood.

At least that’s what we’re telling everyone.

If you’ve never heard of us, you know us intimately, or you just want to know what an intimatologist is, take a peek at our spotlight on The Lingerie Journal. They did some interviews and wrote a nice article introducing us to the intimate apparel market. You can see some of our fun projects at thelingeriejournal.com/intimatology.

We have some great innovations we’d love to share and we’re always looking for new opportunities to explore.

Intimately

Intimatology is a full service digital agency with a deep expertise in intimate apparel and legwear. We provide strategic marketing and creative services and help businesses evaluate, create and leverage the way they communicate who they are to the world.

We invest ourselves in the brands we work with and we partner with our customers to develop and implement marketing that inspires confidence and showcases their unique stories.

VAULT 491

OUR IDENTITY

Embracing creativity and leveraging technology, we strive to focus on achieving our clients’ marketing goals. An innate sense for marketing helps to guide our designs and set strategies for our customers. Lead by husband and wife, Erin and Rich Harris our team has over 30 years of experience in the intimate apparel and legwear industries.

VAULT 491

We have established ourselves in a certified LEED, custom designed creative office space. Located in the heart of Montclair’s award winning downtown district and surrounded by renowned art venues, cultural centers and modern commerce, Vault491 is an innovative and adaptive reuse of a historic early 20th century bank.

Our Process

Good marketing is equal parts art and science. Marketing is the DNA of every aspect of a business and makes your products, communications and innovations your unique story.  Telling that story in a compelling way, that is art.  Evaluating the needs and desires of your business and determining a strategy to meet those needs is science.  Envisioning the future and making your business goals actionable, is the science of Intimate Marketing.

We perform a three phase process which sets up our clients for success.  Starting with the Foundation Phase we get to know our clients, their offerings, customers, competition and history.  Upon that foundation of knowledge, we build or rebuild the brand.  During the Core Phase, we provide content, deploy resources, manage campaigns and establish protocols.  The Replenishment Phase focuses on perpetually evolving the brand, staying relevant and creating continued growth into the future.

Foundation

FOUNDATION

In the first phase, we conduct interviews, investigate workflows and perform an evaluation of the product offering. We also research the competitive landscape and the target audience, uncovering challenges and opportunities. In addition to providing market analysis, marketing strategies and a cost assessment, we use this information to develop the brand message and voice.

Core

CORE

Here we create the deliverables. We design and build websites, packaging, sales collateral or other materials, addressing and managing workflow issues, policies and product lifecycles.
Photography is scheduled, coordinated and performed, product names, categories and descriptions are assigned. Digital marketing campaigns are planned and deployed and we begin to leverage advertising and social data.

Replenishment

REPLENISHMENT

Once we dial in the brand identity and marketing, we work with our clients to create ongoing campaigns and strategies that promote continued growth. Customized programs, style guides, templates and procedures are provided to help maintain momentum, allow for and recognize changing markets. Marketing strategies are re-evaluated and adapted based on long term goals.

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