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Business Management

Ecommerce Planning For The New Year

Ecommerce Planning For The New Year

The new year represents a milestone to start fresh and make a change. It’s a time of new beginnings, and forgiving yourself for what you didn’t do. In 2018, things will be different.

January 26, 2018

by Erin Harris


0 Comments10 Minutes

Go Beyond - With Cross-sells and Upsells

Upselling and Cross-Selling Infographic

You can dramatically increase the profitability of a retail environment with the proper use of a cross-sell or an upsell. Check out our nifty info-graphic.

November 28, 2017

by Rich Harris


0 Comments1 Minute

It's Beautiful - Will anyone ever notice?

It’s Beautiful – Will Anyone Ever Notice?

So you have a website, now what? For many business owners, getting a website and establishing an online presence is a set-it-and-forget-it sort of effort. No matter how gorgeous, how perfectly laid out or how much effort went into its design, most websites won't attract a single visitor who wasn’t already looking for you...

October 18, 2017

by Rich


2 Comments11 Minutes

Go Mobile First | Intimatology

Got Mobile?

In 2013, worldwide use of mobile devices surpassed that of desktops. By early 2016, the majority of online sales were mobile-based. Starting next year Google will start to rank mobile-first websites above other sites. Their criteria is well documented and while they haven’t released a deadline, they indicate that it will be sometime in 2018. After that

June 30, 2017

by Rich Harris


3 Comments7 Minutes

Not Your Father's Consumer Behavior

Not Your Father’s Consumer Behavior

This past weekend was Father’s Day. It got me thinking about my father. I never thought I’d really follow in his footsteps (at least after I turned 9, anyway). He was in marketing. When I look at what I do, it seems strange to label it the same as his job. Marketing and consumer behaviors are so different across this span of just a few decades. Nevertheless, the ultimate goal is the same. It's good to know that some things at least, don't change.

June 20, 2017

by Rich Harris


2 Comments9 Minutes

Target Your Audience for Fun and Profit

Target your Audience for Fun and Profit

Now, more than ever before, targeted marketing is super important. In a time when communication and social channels inundate consumers with infinite options, a lot of brands are pushing their content into every outlet and mass marketing is at an all-time high.

April 24, 2017

by Erin and Rich


2 Comments6 Minutes

The Face of your Business

The Face of Your Business

On average, we check our phones about 85 times per day or more. Combined with other forms of media access we might spend over 10 hours a day on the internet. Considering that, you must realize that your potential customer – whoever they may be – will have their first meaningful interaction with your company, online.

April 17, 2017

by Erin Harris


0 Comments6 Minutes

eSecurity: Protect your Investment

eSecurity: Protect your Investment

Nothing can hurt brand trust like a data breach. At best, security issues cause lost revenue from downtime and labor. A bit of organization and planning can keep you ahead of the curve.

April 11, 2017

by Rich Harris


2 Comments7 Minutes

Retail Tsunami: Surviving the Aftermath

Retail Tsunami: Surviving the Aftermath

All around us, industries are struggling with issues of over-consumption and pride. They must find a balance to ensure a future or face extinction.

April 3, 2017

by Erin Harris


1 Comment9 Minutes

A Valet for your Domain

A Valet for your Domain

Just think of it like a valet for your car. First, make sure he is wearing the same uniform as the hotel. Hold onto the receipt. Pay him. But most importantly, remember, you legally own the car. Insurance or no, if he takes it for a joy ride, you are entitled to legal assistance in getting it back.

March 8, 2017

by Rich Harris


4 Comments8 Minutes

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About the Authors


Erin and Rich have over 30 years of combined experience in the intimate apparel and legwear industries.

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  • Communication
  • Branding
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  • Design
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RECENT POSTS

  • Super Simple
  • SEO Sea
  • Meatballs!
  • Ecommerce Planning For The New Year
  • Upselling and Cross-Selling Infographic

RECENT COMMENTS

  • Rich on 7 Website Mistakes You Don’t Want to Make
  • Rich on Not Short for Apples
  • Jon DeVito on It’s Beautiful – Will Anyone Ever Notice?
  • Barbara Lynch on It’s Beautiful – Will Anyone Ever Notice?
  • Erin Harris on What’s Your Story?

Follow on Feedspot

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5 Things You Didn’t Know About 3D Photography

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