Business Management

The new year represents a milestone to start fresh and make a change. It’s a time of new beginnings, and forgiving yourself for what you didn’t do. In 2018, things will be different.

You can dramatically increase the profitability of a retail environment with the proper use of a cross-sell or an upsell. Check out our nifty info-graphic.

So you have a website, now what? For many business owners, getting a website and establishing an online presence is a set-it-and-forget-it sort of effort. No matter how gorgeous, how perfectly laid out or how much effort went into its design, most websites won't attract a single visitor who wasn’t already looking for you...

In 2013, worldwide use of mobile devices surpassed that of desktops. By early 2016, the majority of online sales were mobile-based. Starting next year Google will start to rank mobile-first websites above other sites. Their criteria is well documented and while they haven’t released a deadline, they indicate that it will be sometime in 2018. After that

This past weekend was Father’s Day. It got me thinking about my father. I never thought I’d really follow in his footsteps (at least after I turned 9, anyway). He was in marketing. When I look at what I do, it seems strange to label it the same as his job. Marketing and consumer behaviors are so different across this span of just a few decades. Nevertheless, the ultimate goal is the same. It's good to know that some things at least, don't change.

Now, more than ever before, targeted marketing is super important. In a time when communication and social channels inundate consumers with infinite options, a lot of brands are pushing their content into every outlet and mass marketing is at an all-time high.

On average, we check our phones about 85 times per day or more. Combined with other forms of media access we might spend over 10 hours a day on the internet. Considering that, you must realize that your potential customer – whoever they may be – will have their first meaningful interaction with your company, online.

Nothing can hurt brand trust like a data breach. At best, security issues cause lost revenue from downtime and labor. A bit of organization and planning can keep you ahead of the curve.

All around us, industries are struggling with issues of over-consumption and pride. They must find a balance to ensure a future or face extinction.

Just think of it like a valet for your car. First, make sure he is wearing the same uniform as the hotel. Hold onto the receipt. Pay him. But most importantly, remember, you legally own the car. Insurance or no, if he takes it for a joy ride, you are entitled to legal assistance in getting it back.