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Marketing

Marketing is the distinguishing, unique function of the business.

Super Simple

Less is more. A common enough expression, right? We hear the phrase, “I’m simple” more often than you’d think. Most folks believe themselves to have simpler needs than their competitors or other markets. In fact, simplicity is the most sought after design element since the Caves of Lascaux. If a story or message can be aptly conveyed in less words, it is intrinsically more powerful.

February 15, 2019

by Rich


0 Comments6 Minutes

SEO Sea

It might be one of the most commonly used terms among modern marketing jargon. It’s almost certainly one of the least understood terms. Even experts who provide SEO don’t fully understand it. This is because the term is always shifting, changing to encompass more and more subjects.

January 18, 2019

by Rich


0 Comments8 Minutes

Meatballs on cutting board with toothpicks

Meatballs!

Before you get too excited, these meatballs are metaphorical. Imagine for a moment, you and your plus one spot a quaint little restaurant as you stroll down the block. Curious, you pause to learn more about it. “Meatballs”, someone shouts at you!

December 18, 2018

by Rich


0 Comments8 Minutes

Ecommerce Planning For The New Year

Ecommerce Planning For The New Year

The new year represents a milestone to start fresh and make a change. It’s a time of new beginnings, and forgiving yourself for what you didn’t do. In 2018, things will be different.

January 26, 2018

by Erin Harris


0 Comments10 Minutes

Go Beyond - With Cross-sells and Upsells

Upselling and Cross-Selling Infographic

You can dramatically increase the profitability of a retail environment with the proper use of a cross-sell or an upsell. Check out our nifty info-graphic.

November 28, 2017

by Rich Harris


0 Comments1 Minute

It's Beautiful - Will anyone ever notice?

It’s Beautiful – Will Anyone Ever Notice?

So you have a website, now what? For many business owners, getting a website and establishing an online presence is a set-it-and-forget-it sort of effort. No matter how gorgeous, how perfectly laid out or how much effort went into its design, most websites won't attract a single visitor who wasn’t already looking for you...

October 18, 2017

by Rich


2 Comments11 Minutes

Share Like you Mean It

Share Like you Mean It

One of the best ways to reach your audience is through social media. Taking advantage of an oft overlooked technology called social cards can help get your content noticed. If you’re sharing pages without social cards, those posts might only be engaging a tiny fraction of your friends and followers.

August 22, 2017

by Rich Harris


1 Comment3 Minutes

Social Media Like a Pro

Social Media Like a Pro

When it comes to handling your company’s social media, make sure you’re aware of how vital your posts are to increase brand awareness and attract followers.

August 17, 2017

by Erin Harris


0 Comments4 Minutes

Go Mobile First | Intimatology

Got Mobile?

In 2013, worldwide use of mobile devices surpassed that of desktops. By early 2016, the majority of online sales were mobile-based. Starting next year Google will start to rank mobile-first websites above other sites. Their criteria is well documented and while they haven’t released a deadline, they indicate that it will be sometime in 2018. After that

June 30, 2017

by Rich Harris


3 Comments7 Minutes

Not Your Father's Consumer Behavior

Not Your Father’s Consumer Behavior

This past weekend was Father’s Day. It got me thinking about my father. I never thought I’d really follow in his footsteps (at least after I turned 9, anyway). He was in marketing. When I look at what I do, it seems strange to label it the same as his job. Marketing and consumer behaviors are so different across this span of just a few decades. Nevertheless, the ultimate goal is the same. It's good to know that some things at least, don't change.

June 20, 2017

by Rich Harris


2 Comments9 Minutes

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About the Authors


Erin and Rich have over 30 years of combined experience in the intimate apparel and legwear industries.

Categories

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Recent Posts

  • Super Simple
  • SEO Sea
  • Meatballs!
  • Ecommerce Planning For The New Year
  • Upselling and Cross-Selling Infographic

Recent Comments

  • Rich on 7 Website Mistakes You Don’t Want to Make
  • Rich on Not Short for Apples
  • Jon DeVito on It’s Beautiful – Will Anyone Ever Notice?
  • Barbara Lynch on It’s Beautiful – Will Anyone Ever Notice?
  • Erin Harris on What’s Your Story?

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CATEGORIES

  • Design
  • Marketing
  • Technology
  • Art
  • Retail
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  • Branding
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RECENT POSTS

  • Super Simple
  • SEO Sea
  • Meatballs!
  • Ecommerce Planning For The New Year
  • Upselling and Cross-Selling Infographic

RECENT COMMENTS

  • Rich on 7 Website Mistakes You Don’t Want to Make
  • Rich on Not Short for Apples
  • Jon DeVito on It’s Beautiful – Will Anyone Ever Notice?
  • Barbara Lynch on It’s Beautiful – Will Anyone Ever Notice?
  • Erin Harris on What’s Your Story?

Follow on Feedspot

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FEATURED ARTICLE

Something special from our authors

5 Things You Didn’t Know About 3D Photography

The coolest thing about it is that it’s totally interactive. No…


2 Comments4 Minutes

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