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Branding

Super Simple

Less is more. A common enough expression, right? We hear the phrase, “I’m simple” more often than you’d think. Most folks believe themselves to have simpler needs than their competitors or other markets. In fact, simplicity is the most sought after design element since the Caves of Lascaux. If a story or message can be aptly conveyed in less words, it is intrinsically more powerful.

February 15, 2019

by Rich


0 Comments6 Minutes

SEO Sea

It might be one of the most commonly used terms among modern marketing jargon. It’s almost certainly one of the least understood terms. Even experts who provide SEO don’t fully understand it. This is because the term is always shifting, changing to encompass more and more subjects.

January 18, 2019

by Rich


0 Comments8 Minutes

Meatballs on cutting board with toothpicks

Meatballs!

Before you get too excited, these meatballs are metaphorical. Imagine for a moment, you and your plus one spot a quaint little restaurant as you stroll down the block. Curious, you pause to learn more about it. “Meatballs”, someone shouts at you!

December 18, 2018

by Rich


0 Comments8 Minutes

2 Seconds of Your Time

2 Seconds of Your Time

In a retail environment, the typical shopper looks at a given product for an average of about two seconds before moving on. If your product doesn’t announce its features or its unique nature any better than the next product, you’ll lose your chance to win over a new customer.

June 2, 2017

by Rich Harris


1 Comment10 Minutes

The Face of your Business

The Face of Your Business

On average, we check our phones about 85 times per day or more. Combined with other forms of media access we might spend over 10 hours a day on the internet. Considering that, you must realize that your potential customer – whoever they may be – will have their first meaningful interaction with your company, online.

April 17, 2017

by Erin Harris


0 Comments6 Minutes

Got Brand Cohesion?

Got Brand Cohesion?

You’ve heard the term, you know the words, but what is brand cohesion and why does it matter? We explore best practices in brand message and cohesion.

March 20, 2017

by Rich Harris


0 Comments5 Minutes

Quantifying Quality

Quantifying Quality

Attention to detail, consistency, unique design and finite functionality are just a few of the hallmarks of quality. But, is it possible to quantify these perks? Is it necessary?

February 21, 2017

by Rich Harris


0 Comments7 Minutes

Don't Let Your Business Fall Into The Wrong Hands

Don’t Let Your Business Fall Into The Wrong Hands

Putting your business in its entirety into the hands of a web developer would be akin to leaving your business under the control of the builder who constructed your office space. Our client...

November 14, 2016

by Erin and Rich


0 Comments6 Minutes

Get Into More Top Drawers

Get Into More Top Drawers

We all face the same business challenges whether you own a large corporation or you’re a solo entrepreneur. Sure there are differences in resources and scale, but at the core everyone has the same...

September 21, 2016

by Erin Harris


0 Comments5 Minutes

About the Authors


Erin and Rich have over 30 years of combined experience in the intimate apparel and legwear industries.

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  • SEO Sea
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  • Upselling and Cross-Selling Infographic

Recent Comments

  • Rich on 7 Website Mistakes You Don’t Want to Make
  • Rich on Not Short for Apples
  • Jon DeVito on It’s Beautiful – Will Anyone Ever Notice?
  • Barbara Lynch on It’s Beautiful – Will Anyone Ever Notice?
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RECENT POSTS

  • Super Simple
  • SEO Sea
  • Meatballs!
  • Ecommerce Planning For The New Year
  • Upselling and Cross-Selling Infographic

RECENT COMMENTS

  • Rich on 7 Website Mistakes You Don’t Want to Make
  • Rich on Not Short for Apples
  • Jon DeVito on It’s Beautiful – Will Anyone Ever Notice?
  • Barbara Lynch on It’s Beautiful – Will Anyone Ever Notice?
  • Erin Harris on What’s Your Story?

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5 Things You Didn’t Know About 3D Photography

The coolest thing about it is that it’s totally interactive. No…


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