Technology

The new year represents a milestone to start fresh and make a change. It’s a time of new beginnings, and forgiving yourself for what you didn’t do. In 2018, things will be different.

You can dramatically increase the profitability of a retail environment with the proper use of a cross-sell or an upsell. Check out our nifty info-graphic.

So you have a website, now what? For many business owners, getting a website and establishing an online presence is a set-it-and-forget-it sort of effort. No matter how gorgeous, how perfectly laid out or how much effort went into its design, most websites won't attract a single visitor who wasn’t already looking for you...

One of the best ways to reach your audience is through social media. Taking advantage of an oft overlooked technology called social cards can help get your content noticed. If you’re sharing pages without social cards, those posts might only be engaging a tiny fraction of your friends and followers.

When it comes to handling your company’s social media, make sure you’re aware of how vital your posts are to increase brand awareness and attract followers.

I’ve come to the realization that I am not nearly as smart as I thought. I mean, I’m pretty smart, I know all my letters and most of my numbers. I know lots of really big words and can reference cultural phenomena, famous historical figures and events. But, my knowledge of computers, programming, portable devices and software doesn’t necessarily equate to raw intelligence. An understanding of machinery, engines, architecture or design and composition can have far more practical applications than understanding where the mute button is on your iPhone.

In 2013, worldwide use of mobile devices surpassed that of desktops. By early 2016, the majority of online sales were mobile-based. Starting next year Google will start to rank mobile-first websites above other sites. Their criteria is well documented and while they haven’t released a deadline, they indicate that it will be sometime in 2018. After that

This past weekend was Father’s Day. It got me thinking about my father. I never thought I’d really follow in his footsteps (at least after I turned 9, anyway). He was in marketing. When I look at what I do, it seems strange to label it the same as his job. Marketing and consumer behaviors are so different across this span of just a few decades. Nevertheless, the ultimate goal is the same. It's good to know that some things at least, don't change.

In a retail environment, the typical shopper looks at a given product for an average of about two seconds before moving on. If your product doesn’t announce its features or its unique nature any better than the next product, you’ll lose your chance to win over a new customer.

"What do you want on your cake?" Clearly, she wanted sprinkles...
Check out these 7 common mistakes you don’t want to make and to be sure you’re on the right track.
Give your visitors what they want and keep them entertained, engaged and coming back for more.