Design

Less is more. A common enough expression, right? We hear the phrase, “I’m simple” more often than you’d think. Most folks believe themselves to have simpler needs than their competitors or other markets. In fact, simplicity is the most sought after design element since the Caves of Lascaux. If a story or message can be aptly conveyed in less words, it is intrinsically more powerful.

It might be one of the most commonly used terms among modern marketing jargon. It’s almost certainly one of the least understood terms. Even experts who provide SEO don’t fully understand it. This is because the term is always shifting, changing to encompass more and more subjects.

Before you get too excited, these meatballs are metaphorical. Imagine for a moment, you and your plus one spot a quaint little restaurant as you stroll down the block. Curious, you pause to learn more about it. “Meatballs”, someone shouts at you!

One of the best ways to reach your audience is through social media. Taking advantage of an oft overlooked technology called social cards can help get your content noticed. If you’re sharing pages without social cards, those posts might only be engaging a tiny fraction of your friends and followers.

When it comes to handling your company’s social media, make sure you’re aware of how vital your posts are to increase brand awareness and attract followers.

In 2013, worldwide use of mobile devices surpassed that of desktops. By early 2016, the majority of online sales were mobile-based. Starting next year Google will start to rank mobile-first websites above other sites. Their criteria is well documented and while they haven’t released a deadline, they indicate that it will be sometime in 2018. After that

In a retail environment, the typical shopper looks at a given product for an average of about two seconds before moving on. If your product doesn’t announce its features or its unique nature any better than the next product, you’ll lose your chance to win over a new customer.

"What do you want on your cake?" Clearly, she wanted sprinkles...
Check out these 7 common mistakes you don’t want to make and to be sure you’re on the right track.
Give your visitors what they want and keep them entertained, engaged and coming back for more.

The coolest thing about it is that it’s totally interactive. No matter how you sell, using this technology is completely engaging which improves the user’s experience (UX) and we’re always looking for ways to improve the both the UX and buying experience.

Now, more than ever before, targeted marketing is super important. In a time when communication and social channels inundate consumers with infinite options, a lot of brands are pushing their content into every outlet and mass marketing is at an all-time high.